Senior Analyst

Key Responsibilities: Translate business requirements into marketing measurement solutions (Media Mix Modelling, Multi-Touch Attribution). Conduct panel data analysis using fixed effects, random effects, and mixed-effects models. Develop and evaluate econometric models, including model selection, validation, and interpretation. Execute and evaluate the data science modelling workflow to ensure robust results. Analyze marketing data to assess ROI/ROAS and overall campaign effectiveness. Understa…

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